Episode 6 “Bharat Babies” Books & Business Anthropology with Sailaja Joshi

Anthropologist on the Street
Anthropologist on the Street
Episode 6 "Bharat Babies" Books & Business Anthropology with Sailaja Joshi

Bharat Babies C.E.O. Sailaja Ganti Joshi (photo courtesy of Sailaja Joshi)

Sailaja Joshi is the CEO and founder of Bharat Babies, an independent publishing house that “designs and produces developmentally appropriate books for young children that tell stories about India’s Heritage.” She was inspired to launch her business when she struggled to find books for her young daughter that would represent the unique hybrid nature of growing up American with Indian or Pakistani heritage.

Bharat Babies’ books cover Hinduism, Islam, and a myriad of South Asian subcultural identities, and readers have responded with gratitude. For CEO Sailaja Joshi, it has been affirming, not only of the need for multiple voices in literature, but of the need for more anthropology in the business world

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For more information on Sailaja Joshi and her publishing house:

Amal’s Ramadan (photo courtesy of Bharat Babies)

Bharat Babies: www.bharatbabies.com

Sailaja Joshi’s blog: https://bharatbabies.com/blogs/blog



More information on Bharat Babies and diversity in Children’s Literature:

How diverse is Children’s Literature, Anyway?: https://www.bustle.com/articles/183948-how-diverse-is-childrens-literature-this-infographic-tells-the-disturbing-truth

[Huyck, David, Sarah Park Dahlen, Molly Beth Griffin. (2016 September 14). Diversity in Children’s Books 2015 infographic. sarahpark.com blog. Retrieved from https://readingspark.wordpress.com/2016/09/14/picture-this-reflecting-diversity-in-childrens-book-publishing/]

Issues of representation of Asian and Asian-American authors and subjects in chidren’s literature (diagram courtesy of Horn Book Magazine)

Horn Book Magazine article discussing representation versus authorship in children’s literature: http://www.hbook.com/2017/03/choosing-books/horn-book-magazine/the-ccbcs-diversity-statistics-a-conversation-with-kathleen-t-horning/#_

Hanuman and the Orange Sun (photo courtesy of Bharat Babies)

NBC article “Bharat Babies’ Brings Indian Culture to American Children”: http://www.nbcnews.com/news/asian-america/bharat-babies-books-n321026

“Meet the Woman Who Founded ‘Bharat Babies,’ A Children’s Book Company Centered on Indian Culture”: http://blacknerdproblems.com/meet-the-woman-who-founded-bharat-babies-a-childrens-book-company-centered-on-indian-culture/

More information on Business Anthropology:

Sarla in the Sky (photo courtesy of Bharat Babies)

Society for Applied Anthropology blog post “What is Business Anthropology?”: http://community.sfaa.net/profiles/blogs/what-is-business-anthropology

“Here’s Why Companies Are Desperate To Hire Anthropologists”: http://www.businessinsider.com/heres-why-companies-aredesperateto-hireanthropologists-2014-3

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