Dr. Amy Goldmacher (photo courtesy of Dr. Goldmacher)
Business anthropologist Dr. Amy Goldmacher works with product and software designers to empower them to understand their users and customers. Using ethnographic research, she helps design new and improved products, software and experiences that better meet people’s needs.
Working both independently and as an ethnography consultant at The Understanding Group, Dr. Goldmacher applies anthropological methodologies to help companies organize and manage complex information, clarify purpose, create better products, and more effectively reach customers.
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For more information on Dr. Goldmacher and The Understanding Group:
Amy Goldmacher, LLC. More at https://www.amygoldmacher.com/
The Understanding Group: https://understandinggroup.com/team/amy-goldmacher/
Dr. Goldmacher’s Linked In page: https://www.linkedin.com/in/amygoldmacher
More information on user research and business anthropology:
Image by Mohamed Hassan from Pixabay
Workplace Anthropology Matters! Amy Goldmacher, UX and Research Designer: https://www.youtube.com/watch?v=R6okpqLRaYU
Why User Research is Critical: https://understandinggroup.com/information-architecture/ia-practice/why-is-user-research-critical-for-organizing-and-managing-complex-information/
UX Research: https://www.practicinganthropology.org/do-you-do-ux-research/
The National Association for the Practice of Anthropology is a special interest group within the American Anthropological Association and their webpage has numerous examples of and resources for business anthropology and other applied anthropology fields.
Related Publications:
Schensul, J. J., Crain, C., Solimeo, S. L., Goldmacher, A., Hoerig, K. A., Krieger, L., Briody, E. K. and Newberry, D. O. (2017), “Anthropology Works: A Home for Professional, Practicing, and Applied Anthropology.” Anthropology News, 58: e139–e141.
Goldmacher, Amy (2016) “Helping Faculty Prepare Students for the Job Market.” Anthropology News. Ed. Karl Hoerig. 14 May 2016.
Goldmacher, Amy (2012) “Anthropology for Innovation Opportunities.” Anthropology News. Ed. Wendy Bartlo. 04 May 2012.
Image by Gerd Altmann from Pixabay
Goldmacher, Amy (2008) “Located Mobility: Living and Working in Multiple Places. In Mobile Work, Mobile Lives: Cultural Accounts of Lived Experiences.” Tracy L. Meerwarth, Julia C. Gluesing, and Brigitte Jordan, eds. NAPA Bulletin 30. Pp.118-127.
