Anthropologist on the Street
Hearing the Relevance of Anthropology in Everyday Life

Archive for Business

Posted by carieaots 
· June 23, 2020 
· No Comments

Episode 25 Product Design Ethnography with Dr. Amy Goldmacher

Anthropologist on the Street
Anthropologist on the Street
Episode 25 Product Design Ethnography with Dr. Amy Goldmacher
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Dr. Amy Goldmacher (photo courtesy of Dr. Goldmacher)

Business anthropologist Dr. Amy Goldmacher works with product and software designers to empower them to understand their users and customers. Using ethnographic research, she helps design new and improved products, software and experiences that better meet people’s needs.

Working both independently and as an ethnography consultant at The Understanding Group, Dr. Goldmacher applies anthropological methodologies to help companies organize and manage complex information, clarify purpose, create better products, and more effectively reach customers.

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Categories : Applied Anthropology, Business, Cultural Anthropology
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Posted by carieaots 
· November 23, 2017 
· 2 Comments

Episode 16 Free Food in the Corporate World with Jesse Dart

Anthropologist on the Street
Anthropologist on the Street
Episode 16 Free Food in the Corporate World with Jesse Dart
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Anthropology Candidate Jesse Dart (Photo Courtesy of Mr. Dart)

Anthropology Candidate Jesse Dart works at the intersection of business anthropology and the anthropology of food. Mr. Dart researches how and why tech companies offer their employees free food. Looking at the same company’s practices in several different countries, he draws out how patterns of eating reflect regional cultural beliefs about labor, land, and tradition, and how corporate practices both reflect and reinscribe these ideas as well.

Just in time for American Thanksgiving, we discuss how food is tied to ritual, emotion, identity, and history. From local wisdom about specific foods like truffles to the deeply embedded symbols and practices of national holidays like American Thanksgiving dinner, food plays a unique role in our lives that extends well beyond simple nutrition. And just like the Thanksgiving parade and Black Friday shopping reinforce the central role business and capitalism have on our lives, so too do our workplaces shift our practices and views.

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Categories : Business, Cultural Anthropology, Food
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AOTS Episodes

Anthropologist on the Street
Anthropologist on the Street
Episode 2 Breast Milk Sharing and "Good" Mommies with Dr. Beatriz Reyes-Foster
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  • Episode 2 Breast Milk Sharing and

    Episode 2 Breast Milk Sharing and "Good" Mommies with Dr. Beatriz Reyes-Foster

    Jul 5, 2017 •

    Human breast milk has become a hot commodity in the U.S., and parents have become creative in networking among moms who have milk to spare. Yet health officials, who continue to promote the standard that “breast is best”, are characterizing informal milk sharing as dangerous and risky; a depiction based not in fact…

  • Episode 5 God, Politics, and Anthropology - with Rev. Dr. Miranda Hassett

    Episode 5 God, Politics, and Anthropology - with Rev. Dr. Miranda Hassett

    Jul 28, 2017 •

    Rev. Dr. Miranda Hassett received her Ph.D. in anthropology before becoming an ordained priest in the Episcopal Church. In her book, Anglican Communion in Crisis: How Episcopal Dissidents and Their African Allies are Reshaping Anglicanism, she explores how political polarization drove a global wedge in the Anglican church, driving some…

  • Episode 3 Digging for Truth on a Cherokee Plantation - with Dr. Lance Greene

    Episode 3 Digging for Truth on a Cherokee Plantation - with Dr. Lance Greene

    Jul 15, 2017 •

    Looking at a complex moment in American history, when Cherokee were being forced off their land by President Andrew Jackson, Dr. Lance Greene’s research brings to life a nineteenth century plantation in North Carolina, where Cherokees, whites, and enslaved Africans lived and worked together. Dr. Greene pieces together life on…

  • Episode 4 A New Kind of Family with

    Episode 4 A New Kind of Family with "The Guys Next Door" with Amy Geller and Allie Humenuk

    Jul 21, 2017 •

    The Guys Next Door, an award-winning feature-length documentary film features Erik and Sandro, whose friend Rachel offers to be a surrogate for their two children. Although filmmakers Amy Geller and Allie Humenuk are not anthropologists, their film sparks conversation about core anthropological issues of kinship, social networks and gift giving,…

  • Episode 1 Anthropology Beyond Indiana Jones with Dr. Angela Jenks

    Episode 1 Anthropology Beyond Indiana Jones with Dr. Angela Jenks

    Jun 22, 2017 •

    From Indiana Jones to Bones to that graduate student kidnapped by pirates on Archer, there are many different representations of anthropology in pop culture, but what do real anthropologists do? Anthropology is the study of what it means to be human. Which means that anthropologists study pretty much everything, including…

  • Episode 6

    Episode 6 "Bharat Babies" Books & Business Anthropology with Sailaja Joshi

    Aug 4, 2017 •

    Sailaja Joshi is the CEO and founder of Bharat Babies, an independent publishing house that “designs and produces developmentally appropriate books for young children that tell stories about India’s Heritage.” She was inspired to launch her business when she struggled to find books for her young daughter that would represent…

  • Episode 7 Ancient Bones & Peaceful Coexistence with Dr. Sara K. Becker

    Episode 7 Ancient Bones & Peaceful Coexistence with Dr. Sara K. Becker

    Aug 21, 2017 •

    1000 years before the Inca civilization emerged in Peru and Bolivia, there were the Tiwanaku–a large nation consisting of a complex and ethnically diverse community of people. Today, amid the vestiges of Tiwanaku architecture, pottery, lithics, and other artifacts, Dr. Sara K. Becker’s focus is on the human remains. However,…

  • Episode 8 Understanding Transgender Health & Identity with Brett Nava-Coulter

    Episode 8 Understanding Transgender Health & Identity with Brett Nava-Coulter

    Aug 25, 2017 •

    Transgender politics have been everywhere lately, from North Carolina bathrooms to Presidential tweets, yet many are still confused about what exactly it means to be transgender. It’s not surprising there is confusion, as the category of transgender is both diverse and complicated. To help unpack these issues and politics, Brett…

  • Episode 9 The River is a Goddess: Environmental Anthropology with Dr. Georgina Drew

    Episode 9 The River is a Goddess: Environmental Anthropology with Dr. Georgina Drew

    Sep 8, 2017 •

    The Ganga River in India is a goddess, who has a long history of protecting and caring for her followers. But as a source of water, how do followers balance their respect for the goddess amid the various ways they are supported by her? The practical needs of the surrounding…

  • Episode 10 Racism, Educational Anthropology, & Everyday Terror with Dr. Jeanine Staples

    Episode 10 Racism, Educational Anthropology, & Everyday Terror with Dr. Jeanine Staples

    Sep 18, 2017 •

    The effects of racism are tangible and physical. They are carried in the bodies of their victims. But how does racism work? Why can it be hard to see? How do we combat racist messages that are woven into the very fabric of our social institutions? Dr. Jeanine Staples works…

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