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Archive for South Asian American

Episode 6 “Bharat Babies” Books & Business Anthropology with Sailaja Joshi

Bharat Babies C.E.O. Sailaja Ganti Joshi (photo courtesy of Sailaja Joshi)

Sailaja Joshi is the CEO and founder of Bharat Babies, an independent publishing house that “designs and produces developmentally appropriate books for young children that tell stories about India’s Heritage.” She was inspired to launch her business when she struggled to find books for her young daughter that would represent the unique hybrid nature of growing up American with Indian or Pakistani heritage.

Bharat Babies’ books cover Hinduism, Islam, and a myriad of South Asian subcultural identities, and readers have responded with gratitude. For CEO Sailaja Joshi, it has been affirming, not only of the need for multiple voices in literature, but of the need for more anthropology in the business world
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